Healthy Aging Solutions
The term “healthy aging” refers to consumers’ desire not only to live longer but to live healthier.
Healthy aging is no longer about reacting to decline — it’s about sustaining capability across the lifespan.
At IFF Health Sciences, we believe this evolution represents one of the most important opportunities in human health today — but only if it is approached with scientific rigor, consumer empathy, and credible solutions.
Why Healthy Aging Matters
Healthspan:
A Simple Framework for How Needs Evolve Over Time
Today’s consumers are less interested in adding years to life, and far more focused on adding life to years.
This shift has given rise to a new dominant concept: healthspan — the length of time a person can live in good health, with physical, cognitive, and emotional resilience intact.
Research into exceptional longevity has revealed a critical insight: Healthy aging is not defined by preserving a “young” microbiome, but by sustaining a stable, resilient, and well‑adapted microbial ecosystem over time.
This realization fundamentally reframes how we think about both aging and intervention.
Healthspan is not about preserving youth—it is about supporting healthy biological adaptation over time.
A Comprehensive Approach to Healthy Aging
Our innovative ingredients work across three interconnected areas to support the consumer priorities of mobility, memory, energy and maintenance at every stage of life.
Mobility
Enjoy Life’s Adventures: Support Healthy Mobility
Energy
Boost Energy, Enhance Life: Support Vitality at Every Age
Memory
Sharp Mind, Vibrant Life: Promote Cognitive Wellness
Maintenance
Thrive Through the Lifespan: Maintain Holistic Wellbeing
IFF Health Sciences’ Healthy Aging Solutions
From promoting gut health and immune strength to enhancing cognitive function and physical performance, our solutions empower you to create products that make a real difference in the lives of consumers focused on aging well.
HOWARU® Protect 55+
HOWARU® Protect 55+ is designed to promote immune enhancement in aging adults.
HOWARU® Restore
HOWARU® Restore is a clinically studied formulation has been shown to quickly promote digestive regularity and restore overall digestive comfort.
HOWARU® Shape
HOWARU® Shape has been shown to promote an increase in Akkermansia which is linked to lean and healthy body weight.
Go-Less®
Go-Less® is a clinically studied ingredient supports bladder control and helps reduce urinary urgency and frequency.
Go-Less® Men
Go-Less® Men, IFF Health Sciences’ pumpkin seed extract EFLA® 940, helps support healthy male urinary function.
Sharp-PS® for Brain Health
Sharp-PS® (phosphatidylserine) is a brain health ingredient that supports cognitive function and memory and may also help manage feelings of stress.
SoyLife®
A natural, plant-based ingredient derived from soy germ, SoyLife® is a rich source of isoflavones that bone health and reduce menopausal symptoms.
Litesse®
Litesse® polydextrose is a scientifically supported prebiotic fiber that offers significant benefits related to satiety and appetite control.
CalceoBiotic™
Calceobiotic™ enhances calcium absorption, supporting optimal bone health and helping to maintain an active healthy lifestyle.
Healthy Aging Resources
Watch Now: Healthy Aging Webinar
IFF Health Sciences experts dive into the key market drivers, and share the latest microbiome research including how this research supports product development for addressing improved digestion, immune and metabolic health as well as maintaining cognitive function as we age.
Download: Promoting Health and Wellness Throughout the Lifespan
The demand for products and services that promote healthy aging and longevity is growing, driven by an increasing focus on preventive medicine. As populations continue to age, this growth will only continue. What should supplement brands know about consumer interests and opportunities in healthy aging? Download this infographic to find out!
¹ 2025 Global Innova Market Insights.
² Callaghan, S., Doner, H., Medalsy, J., Poine, A., & Teichner, W. (2024, January 16). The trends defining the 1.8 trillion global wellness market in 2024. McKinsey and Company.
³ World Health Organization: WHO (2024, October 1). Ageing and health.
What is IFF Health Sciences doing for healthy aging?
We offer end-to-end capabilities to effectively support healthy aging across the entire lifespan.
Full Lifespan Solutions
Probiotics & Botanicals Expertise
Consumer-Ready Finished Formats
Market Insights