A Holistic Garment Care Approach
Discover the dynamics that play into why consumers are keeping garments longer, the factors needed for effective cleaning, and how that affects fabric care.
Clean Insights for Home Care Innovation
Expert Trends and Insights for Laundry Care
IFF’s Clean Insights delivers expert perspectives from our global network of laundry application specialists and sales leaders. Backed by data-driven foresight from Panoptic, our proprietary trend intelligence tool, these reports offer actionable insights to help brands stay ahead in the dynamic world of fabric and home care.
Explore the latest findings below and stay connected to the evolving trends shaping the future of laundry.
Future of Laundry Detergent Formats
The Sustainability Landscape
With eco-labels appearing across the market, discover how brands are navigating the increasingly complex world of sustainability claims and certifications.
Laundry Detergent Innovation
Get the scoop on the latest in laundry detergent innovation with eco-friendly and ultra-convenient formats. Explore the rise of unit doses in China and the trend of waterless formats like sheets and tiles.
2024 In Review
A Look Ahead to the Future of Fabric Care,’ highlights key consumer insights, trends, and innovations that have driven growth in the fabric care industry in 2024.
The Future of Laundry Appliances
How will AI-enabled laundry machines impact your future detergent formulas? We explore this question and more in our appliance innovation issue.
Take the Future of Laundry Appliances Poll
Help us better understand your needs and interests, we’d like to know your opinions.
Our Latest Stories
Laundry Solving Enzyme Stability
Learn how IFF is solving the stability challenge in laundry enzymes through advanced biotechnology—delivering more effective, longer-lasting cleaning solutions for real-world consumer needs.
