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Clean Label Solutions

Clean Label: Beyond a Trend

Clean label is not just a passing trend. It’s an underlying demand from consumers wanting to live healthier and more eco-conscious lives.

  • 72%
    of respondents indicated that transparency is extremely important to them when deciding which food brands and retailers to support. (Source: The Future of Traceability and Transparency in the Food System, Jun 2023)*
  • 35%
    of consumers globally say natural ingredients are key product characteristics they want in order to ‘feel well’. (Source: Innova Health and Nutrition Survey 2024)*
How Can We Help?
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The Benefits of Clean Label

With IFF’s diverse range of label-friendly solutions, we offer the benefits of clean-label product positioning that consumers are looking for, leveraging lean and simple ingredient lists that include naturally derived, sustainably sourced ingredients and flavors.

This helps ensure consumers receive transparency with, and trust in, the final product.

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Clean Label Formulation

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The Challenge

Cleaning up food and beverage recipes by removing artificial additives and preservatives,  maintaining great taste and texture and preserving freshness throughout shelf life — all while meeting different countries’ regulations — can create a major challenge.

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The Solution

Leveraging IFF’s Product Design™ and regulatory expertise with our label-friendly* portfolio, we can help you create delicious, healthy, compliant and sustainable clean-label solutions.

Our range of label-friendly solutions includes:

Flavors, modulators, cultures, food enzymes, antimicrobials and fermentates, probiotics, plant extracts, fruit inclusions, texturizing ingredients, system blends and plant proteins.

* “Label-friendly” as a term may have different meanings; generally it refers to short, familiar ingredient lists, free from artificial additives and preservatives, products that are minimally processed and with health-conscious and sustainable ingredients.

A Simple and Lean Ingredient List

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The Challenge

As consumers increasingly scrutinize highly processed foods, many are seeking “back to basics,” additive-free recipes with short, recognizable, and simple ingredient declarations.

  • Around 62% of consumers check ingredient lists before purchasing, and more than 50% prefer short, simple labels.

The challenge is: how do we maintain great taste and texture with fewer ingredients?

Sources: International Food Information Council. June 2021, Innova, Global Trends in Clean Label, 2023 

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The Solution

A good example is our YO-MIX® PRIME range, a label-friendly* cultures collection for fresh fermented applications, offering texture robustness, fast acidification, and product freshness.

Thanks to our unique, full-stop pH “PRIME” technology, our YO-MIX® PRIME allows producers to reduce waste, expand distribution reach, reduce the cost to make, and deliver a premium taste experience until the end of shelf life. This toolbox helps to achieve superior production flexibility and ensure product stability in stirred, set or drinking yogurts.

Learn more here!

Sustainably Sourced Ingredients

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The Challenge

67% of global consumers now care more about ingredient sourcing than they did one year ago, and 74% expect companies to be transparent about their raw material sources.

To meet rising consumer expectations for sustainably sourced food and beverages, manufacturers must find the right ingredient and flavor partner.

Source: Innova, Global Trends in Clean Label 2023. 

 

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The Solution

IFF’s commitment to sustainable, label-friendly* solutions is anchored in environmentally, ethically, and socially responsible sourcing. We continuously improve the transparency, traceability, and diversity of our supply chain while reducing its environmental impact and supporting the livelihoods of workers and grower communities.

One example is our sustainable vanilla program in Madagascar, which ensures a stable, high-quality vanilla supply while addressing governance, labor rights, and environmental challenges.

The program also provides technical assistance and alternative income opportunities to growers.

Learn more about vanilla sustainability and flavor design.

* “Label-friendly” as a term may have different meanings; generally it refers to short, familiar ingredient lists, free from artificial additives and preservatives, products that are minimally processed and with health-conscious and sustainable ingredients.