Great Flavor Delivery
Flavorful inclusions boost sensory appeal without additional flavors, while the inherent sweetness of fruit with naturally occurring fiber adds permissible appeal.
Beyond Breakfast
Transform your cereal products and create new consumption occasions with TAURA’s premium fruit-based inclusions. Experience consistent quality, fresh flavors, and a diverse variety that delights consumers with imaginative tastes, vibrant aromas, and contrasting textures. Our fruit pieces stay soft over shelf life, ensuring excellence in every spoonful.
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74%of UK consumers agree that a breakfast cereal can be both healthy and indulgent (MINTEL -2024 Attitudes towards breakfast cereals)
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48%of US households report eating cold cereal as a snack (MINTEL- US Hot & Cold Cereal 2024)
Cereal Innovation Made Easy
Consumer Appeal
Real fruit content attracts those seeking natural, wholesome products with recognizable ingredients and exotic, seasonal variety.
Consistent Quality & Functionality
One base recipe creates a suite of different flavored products, ensuring consistent functionality and quality.
Long Shelf Life
12-18 months from date of manufacture with ambient storage. Fruit inclusions maintain their softness and won’t harden over time.
Controlled Water Activity
Inhibits moisture exchange, preventing detrimental effects on product stability.
Harness Fruits Versatility
Ready-To-Eat Cereal
Fruit pieces or flakes in a variety of dimensions, textures and exciting flavors offer consumers the balance of health, convenience, and novelty.
Muesli & Granola
Enhance the wholesome and satisfying appeal with TAURA’s fruit inclusions, offering seasonal or exotic flavors and delightful textural contrast.
Hot Cereals
TAURA’s low water activity fruit pieces ensure lasting softness, vibrant flavor, and natural sweetness, reducing the need for added sugar.
Cereal Pillows
Deliver unexpected freshness and texture with TAURA’s low water activity fruit pastes, elevating your cereal pillows with a premium touch.
Explore Our Fruit Formats
Paste
Our fruit pastes come in a range of viscosities, tailored to meet your specific needs. These soft, bake-stable pastes enhance product quality with their intense fruit flavor and adaptable consistency, ensuring innovative and successful creations.
Pieces
Our free-flow fruit pieces deliver the authentic taste and vibrant color of real fruit to a broad range of categories and applications. Available in various dimensions, they offer flexibility and vibrant taste, perfect for enhancing your product’s appeal.
Flakes
TAURA’s fruit flakes are designed to deliver a unique, softer texture and natural visual appeal. Perfect for breakfast cereal or snacking products, these low water activity inclusions seamlessly integrate into your products, providing a delightful sensory experience.
Your Own Format
Explore our in-house and co-manufacturing partnership capabilities. Let’s create the perfect fruit solution together!
A World Of Flavorful Indulgence
Embrace the universal appeal of fruit and explore a diverse range of flavors. From exotic and
nostalgic fruit varieties to classic favorites like caramel and chocolate on a fruit base, to innovative
hidden veggie options and the addition of herbs and spices for added health cues and flavor depth.
nostalgic fruit varieties to classic favorites like caramel and chocolate on a fruit base, to innovative
hidden veggie options and the addition of herbs and spices for added health cues and flavor depth.
The Latest In Food Innovation
Experience The Difference With TAURA
Talk to an expert about transforming your products with real fruit.