Consumers have repeatedly shown that they expect brands to deliver on sustainability without compromising performance, and largely without compromising cost as well. GENENCARE® offers a versatile range of upcycled natural# active ingredients that can provide benefits such as long-term moisturization and hair strengthening, making them ideal for use in skin care, hair care, and body care products.
A natural#, organic osmolyte that helps manage water balance and reinforce skin barrier for long term skin moisturization, protection and sensory benefits.
We have tapped into this hidden power of nature with GENENCARE® OSMS, a range of natural# bioactives, to protect skin cells from hydric stress and stabilize and protect proteins from denaturation.
When the skin is dry, keratinocytes respond by increasing production of osmolyte transporters on their cell membrane, which results in increased uptake of osmolytes. By osmosis, water moves back into the cells and which contributes to restore cell hydration and volume.
# All references to “natural” are calculated according to ISO 16128.
