HOWARU® Pet PureStrong™
Targeted Microbiome Science, made for dogs
PureStrong™ is a unique probiotic made specifically for dogs, featuring a targeted strain sourced from the canine microbiome and designed to work with a dog’s gut. PureStrong™ offers demonstrated efficacy for digestive health and wellness, empowering brands to create precise formulations tailored to dogs’ biological needs
0.1 Billion CFU (0.1 Bi CFU/day)
HOWARU® Pet PureStrong™ Explained
Learn more as Jordon Gruber, IFF Health Sciences, brings the HOWARU® Pet PureStrong™ concept to life.
DIGESTIVE HEALTH & WELLNESS IN DOGS
PureStrong™ is shown to survive, attach, and perform where it matters most, providing gentle and effective digestive support to dogs. In a placebo-controlled study of healthy dogs undergoing an abrupt diet change, dogs receiving PureStrong™ showed improved markers of digestive health and hydration and diet tolerance, resulting in firmer stools without constipation.
HOWARU® Pet
IFF Health Sciences offers high-quality ingredients and expertise to support gut health and overall wellbeing in pets. Partner with us to leverage our state-of-the-art facilities and deep expertise.
Video Gallery
HOWARU® Pet PureStrong™
Jordon Gruber, IFF Health Sciences, introduces HOWARU® Pet PureStrong™; a unique probiotic made specifically for dogs, featuring a targeted strain sourced from the canine microbiome and designed to work with a dog’s gut.
Rewriting Digestion: The Enzyme Awakening | Pancreatic Enzymes, Microbiota & Health
Join Mark Haupt, MD, Chief Medical Officer at IFF Health Sciences, as he explores the crucial and often underestimated role of digestive enzymes in this presentation from Supply Side Global.
Ensuring Stability in Consumer-Ready Probiotic and Enzyme Products
In this video, Megan Cliff from IFF Health Sciences explains how their state-of-the-art facility in Clackamas, Oregon, is specifically designed to combat production challenges.
Enzymes and the Microbiome
IFF Health Sciences’ Lead Scientist, Ritesh Kumar, delves into the critical relationship between enzymes and the microbiome.
Women’s Health & Probiotics: A Holistic Approach with Reeta Ala-Jaakola
Reeta Ala-Jaakola, Clinical Science Lead at IFF Health Sciences, discusses the unique health challenges women face across different life stages.
The Science of Microbes: Probiotics, Prebiotics & Beyond with Dr. Arthur Ouwehand
Join Dr. Arthur Ouwehand, Technical Fellow at IFF Health Sciences, as he explains the fascinating world of beneficial microbes.
A Legacy of Quality Consumer Ready Finished Formats
IFF Health Sciences’ Megan Cliff, Regional Product Line Manager for Finished Format, takes you inside their Clackamas site.
Enzyme-based Solutions for Human Health
Enzyme-based Solutions for Human Health: IFF Health Sciences’ Lead Scientist, Ritesh Kumar