

Consumer Fragrances
Home Care, Fabric Care, Beauty Care
At IFF, our Scent experts teams harness the full emotional power of scent, driven by pioneering creativity, leading science and consumer expertise, and a mindful approach to fragrance design.
Our scent experts strive to bring brands around the world the perfect scent solution, from fragrance to delivery systems and ingredients, across all scent categories.
Over 80% of consumers around the world want more from their fragrance than a mere good smell*. The IFF Science of Wellness program, which builds on IFF’s more than forty years of research in fragrance and its impact on emotion and wellness, is designed to guide the creation of scents that support science-based consumer wellbeing, with emotional, cognitive and physical benefits. Through the combination of neuroscience and consumer perception data, a best-in-class fragrance palette, and the use of its in-house artificial intelligence tool, created in 2006, IFF perfumers design scents that can be used across all scented categories for additional consumer benefits.
*source: IFF Research

