Introducing HOWARU® Pet PureStrong™
PureStrong™ is a unique probiotic made specifically for dogs, featuring a targeted strain sourced from the canine microbiome and designed to work with a dog’s gut.
At IFF Health Sciences, clinically studied, consumer-focused science is our driving force. Fueled by a legacy of probiotic innovation that stretches further than any other, our scientists and researchers use cutting-edge technology to explore the vast potential of probiotics, enzymes, botanicals and bioactive health ingredients to develop solutions that support optimal health across all life stages.
The human microbiome, a vast and intricate ecosystem, plays a vital role in overall health and wellbeing.
IFF Health Sciences is at the forefront of deciphering its mysteries—exploring how its delicate balance of bacteria, yeast and fungi influences every digestive, metabolic, and immune function. With each discovery, we’re deepening our understanding of how to support a thriving microbiome for a healthier life.


Probiotics are living microorganisms, and their ability to deliver health benefits depends on their survival. From production to consumption, probiotics are exposed to numerous environmental stressors that can compromise viability.
The solution? Microencapsulation.
Probiotic microencapsulation enables our probiotics to remain stable at room temperature and keep their characteristics until the end of shelf life in these finished products.


The stories of our scientists and researchers inspire us as they develop products and solutions that improve the lives of both symptomatic and wellness consumers.
Dr. Arthur Ouwehand is a Technical Fellow and Principal Scientist at IFF Health Sciences in Kantvik, Finland. With a PhD in Microbiology from the University of Gothenburg and an MSc from Wageningen University, he has over 30 years of experience in probiotic and microbiome research. A pioneer in the field, Arthur has authored more than 300 scientific publications and is actively involved in global organizations promoting probiotics and postbiotics. Arthur is passionate about advancing the science of microbes and their role in supporting human health.
We’re dedicated to understanding the intricate science behind how our ingredients and solutions work. Our research is focused on our Innovation Pillars of digestion, metabolic, and immune health as they are fundamental influencers of overall wellbeing in wellness and symptomatic consumers. As we unravel these complex interactions, we develop targeted solutions to enable children, women and people 55+ to live their healthiest lives at all life stages.
The gut microbiome is far more than a collection of digestive organs. It’s a complex ecosystem that plays a crucial role in nutrient absorption, metabolic balance and overall health. Our research goes well beyond traditional digestion support. It explores how to optimize the microbiome’s function to promote a thriving gut environment, resulting in our proprietary HOWARU® probiotics strains, enzymes, Biotech Solutions, and botanical ingredients.
The microbiome plays a significant role in metabolic health, influencing how we process nutrients, regulate energy and maintain a healthy body weight. Our research explores the intricate pathways between and among gut microbes and metabolic processes as we strive to develop solutions to support vitality, balance and lifelong metabolic health for wellness-focused and symptomatic consumers.
A healthy microbiome plays a crucial role in supporting a robust immune system. Our scientists explore the intricate relationships between and among gut bacteria, immune function and overall health as they seek to develop ingredients and solutions to promote the body’s natural defenses and support resilience in both wellness and symptomatic individuals.
Our extensive experience in serving leading brands and proprietary consumer research allows us to provide deep market and consumer insights. Supplement brands gain access to a team of the world’s brightest minds powering the next generation of meticulously tailored, consumer-ready health solutions.


The microbiome’s significant influence on health begins at birth. Which is why we’re focused on providing safe, efficacious and quality products aimed at helping infants and children achieve optimal health from the start.


We can’t stop the aging process. But we can manage it by providing products and solutions that make it easier for people to enjoy life—to remain resilient, independent, and active and to continue doing what they’ve always enjoyed doing as they age.


For decades, medical research and clinical studies focused almost exclusively on men. We’re helping to change that. The results include products that support women’s health and beauty needs during all life stages, including pregnancy and menopause.



