Consumers are increasingly navigating between real and virtual worlds, with younger consumers especially eager to interact with digital elements that blur the lines between reality and imagination.
Xelestia: The Game is a magical journey across four fantasy terrains where gamers collect unique virtual formulations while solving engaging mini puzzles.
Are you ready to play?
Experience this potion of hydration. A face serum in translucent gel with suspended blue oil droplets, this innovative formula features GENENCARE® osmolytes to moisturize, protect and energize your skin. Perfect for daily use, it provides a luxurious, sensory experience while deeply hydrating your skin.
Revitalize your hair for a vibrant, healthy look with our mousse-format hair and scalp mask. Enriched with energizing inositol GENENCARE® OSMS MI to stimulate cells, this mask also features the multi-award-winning hair conditioning biopolymer AURIST™ AGC, which enhances hair combability, fluffiness, and gloss. The addition of GENENCARE® OSMS BA helps strengthen hair. The lightweight mousse texture ensures easy application, making it a perfect addition to your haircare routine.
Cleanse and purify your hair and scalp with this charcoal shampoo paste. This unique formula containing less than 15% water includes activated charcoal to draw out impurities, leaving your hair and scalp feeling refreshed and revitalized. Infused with multi-award-winning hair conditioning biopolymer AURIST™ AGC to help improve wet and dry combability, and provide enhanced fluffiness and glossiness.
Indulge in the airy embrace of our foam-format leave-on body lotion, designed to provide a luxurious and lightweight moisturizing experience. This innovative formula contains the multi-award-winning skin conditioning biopolymer AURIST™ AGC. It also contains a high amount of active ingredients such as the prebiotic moisturizer GENENCARE® XL, which supports microbiome diversity, and the moisturizing osmolyte GENENCARE® OSMS BA. Perfect for daily use, this body lotion leaves your skin feeling soft, smooth, and revitalized.
Formulating waterless formats poses several challenges, An innovative approach that can serve the best of both worlds is a concentrated format that contains less than 15% water.
Creating a product with such low water content while maintaining a non-solid form requires a specific approach. The key is to…
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A bodycare formulation collection developed for your evening wind-down ritual. Featuring award-winning conditioning biopolymer AURIST™ AGC to reduce skin roughness feel and improved rinsability. All formulations in Oum contain a high amount of active ingredients from our GENENCARE® actives line to help protect and nourish the skin.
