A flat lay image of bodycare products surrounded by pink rose petals, green leaves, and slices of lemon. The products include a bottle of

OUM Formulation Collection

A transformative shift towards experience-driven spending

Individuals now seek profoundly enriching and enjoyable experiences from beauty and personal care products, viewing them as liberating the senses and providing a more fulfilling daily sensorial experience.

OUM is our bodycare formulation collection developed for your evening wind-down ritual. Featuring multi-award-winning conditioning biopolymer AURIST™ AGC to reduce skin roughness feel and improved rinsability. All formulations in Oum contain a high amount of active ingredients from our GENENCARE® actives line to help protect and nourish the skin.

  • 92%
    say that taking care of the skin on the body is as important as taking care of the skin on the face.
  • 82%
    Shower, bath and soap users say that bath are good for relaxing.
A person with wet hair is seen from the back, washing their shoulder with a soapy loofah in a shower.
A small bottle of Oum Nectar Body Wash with a gold cap and a label displaying the brand name and product type. Next to the bottle is a red circular stamp indicating

Nectar Body Wash

A honey-like texture is a formulation rich in actives for gentle cleansing and extra hydration.It contains GENENCARE® OSMS BA for moisture retention as well as GENENCARE® XL to help support the skin’s microbiome environment. Award-winning readily biodegradable biopolymer AURIST™ AGC helps ensure that skin is soft and hydrated before leaving the shower.

A brown jar of body lotion with a black lid partially open, revealing a creamy substance inside. The label on the lid reads

Sorbet Body Lotion

Formulated to be used in the shower on wet, clean skin, Oum in-shower sorbet body lotion melts like a sorbet on contact with skin releasing nourishing oils to condition and hydrate skin. Complete the process by rinsing off the product and gently towel dry. This formulation contains skin conditioning biopolymer AURIST™ AGC and moisturizing osmolyte GENENCARE® OSMS BA for moisturized and soft skin immediately as you step out of the shower.

A brown glass bottle labeled

Neck & Body Serum

Enriched with a high amount of GENENCARE® OSMS MI known for increasing skin elasticity and firmness. A minimalist formulation which contains less than ten ingredients with a high amount of actives. It has a silky application and a premium non-tacky after-feel that can be attributed to the addition of rheology modifier AURIST™ GHI.

A how-to make guide

In-shower body lotion

Poorly formulated lotions can be perceived by the consumer as cheap, ineffective or gimmicky

Body care has become an increasingly popular trend in recent years and can be seen as a fantastic platform to innovate on this concept.

Read guide
A small open jar of body lotion with a brown container and white cream inside, placed on a light pink surface. The lid is off and lies next to the jar, displaying the brand name
FORMULATION SHEETS

Receive OUM formulation sheets in a PDF file by clicking on the Download button.

Download
A bathroom countertop with three bodycare products from IFF's cosmetic formulation Oum. The products include a dropper bottle labeled

You might like these other concept formulations

Back to Formulation Library
A set of four skincare and haircare products from IFF's Xelestia cosmetic formulation displayed on a reflective surface with a gradient background. The products include HydraPearl Face Serum, Hair and Scalp Mask, Purifying Shampoo Paste, and Foam Body Lotion.

Xelestia Hair & Skin Care

A fantasy-inspired hair and skin care collection, complete with an interactive element — Xelestia: The Game. This collection and game are aligned to highlight how brands can leverage the “rising trend of phygital escapism and immersive experiences.

A bathroom wall with a marble finish. There is a shelf holding three bottles of Quartz haircare products.

Quartz Hair Care

Discover our haircare formulation collection focused on clear and natural formulations featuring AURIST™ AGC , a new-to-the-world, readily biodegradable, cationic hair conditioning polymer.