TAURA by IFF revolutionizes how health-conscious consumers experience fruit, offering innovative, multisensory inclusions and snacks that elevate long shelf-life products.
Our solutions integrate real fruit seamlessly into your portfolio, overcoming manufacturing challenges while supporting exceptional quality and taste.
Catering to the demand for healthier options, we give manufacturers a unique point of differentiation and a competitive edge.
*Sources: IFF PX I&P Online survey US & CAN, 2023 & FMCG Gurus, 2023


Elevate your snack offerings and stay ahead of the pack with TAURA’s clean-label fruit and vegetable pieces and pastes.
We help you craft exciting, better-for-you options in bar, ball, or bite formats, using our innovative solutions that emphasize strong natural appeal. Captivate consumers with nutritious, grab-and-go snacks that offer benefits beyond great taste.


Snacking is changing, and more consumers are craving healthier options—two-thirds of US shoppers are even willing to pay extra for candies made with real fruit.*
Imagine tapping into this trend and transforming your snacks into something truly special. With TAURA, we bring you delicious fusions of authentic fruit flavors with surprising twists that are sure to awaken the senses.
*Source: IFF PX I&P Online survey US & CAN, Nov 02, 2023 N=1000 consumers per country

