The Magic of Natural Colors
Natural colors are key in clean label trends, posing challenges in sustainability, regulation, technical performance and cost.
At IFF, we offer innovative solutions and integrated supply chains to help you succeed.
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90%of a consumer’s assessment is based on appearance and color. We eat first with our eyes.
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>70%of global colored food & beverage launches are done with natural sources
The Changing Color Landscape
Regulatory activity is ramping up around the use of synthetic dyes, particularly in the US.
However, shifting from synthetic to natural colors is rarely simple, presenting real formulation challenges but also new opportunities.
Unlock the Power of Nature’s Colors at IFF
Natural Color Applications
Beverage
What is a natural color? From a stable, opaque natural orange to a vibrant, see-through red, IFF’s Natural Colors solutions offer clean label alternatives to replace synthetic colors and elevate the overall appeal of beverages.
These colors not only enrich visual appeal with edible hues but also play a crucial role in boosting sensory perceptions, such as sweetness and tonal intensity.
