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Food & Beverage Solutions for the GLP-1 Consumer

Innovative Concepts to Support Every Weight Management Journey

Consumers’ Dietary Needs are Evolving…Fast

Trends like low-calorie diets, diet sodas and low-fat snacks dominated the weight-management space for decades, but the landscape has shifted to a holistic focus in recent years – covering metabolic health, mental well-being, immunity, longevity and tools to aid in weight loss.

One aspect of this is that many consumers are now integrating anti-obesity medications (AOMs) into a larger health-and-wellness plan. These include GLP-1s like Ozempic®, Wegovy®, Trulicity® and more. IFF is closely monitoring these market trends and consumer preferences.

We offer support to our partners in the food industry, developing great-tasting, nutritious solutions tailored for consumers on GLP-1 medications and those simply pursuing better health. Together, let’s expand the palette of offerings to complement consumers on their quest.

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Woman who is a GLP-1 consumer eating a salad and sitting in a chair with leg up. Smiling and surrounded by plants in her apartment.
WATCH OUR WEBINAR

GLP-1S ARE DISRUPTING TASTES

Gain on-demand access to “Taste Disrupted,” our deep-dive webinar that explores five key areas transforming food and beverage innovation.

 

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DIVE INTO THE

GLP-1 Consumer Opportunity Outlook

Download this resource and explore how GLP-1 medications are changing food and beverage behaviors and where the biggest opportunities lie. Inside, you’ll find consumer insights, market projections, strategic guidance and actionable guidance.

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Front cover and open spread of the GLP-1 Consumer Opportunity Outlook

Next-Generation Nutrition and Satisfaction for Weight Management

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Muscle Mass, Weight Maintenance, Satiety

Weight-management programs and a reduced-calorie, high-protein diet can help consumers achieve their muscle-building and weight-management goals.

High-quality protein sources like IFF SUPRO® soy protein can even increase satiety, making it easier for consumers to stick to their dietary plans.

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Taste and Texture

With high-protein, reduced-sugar products, it’s critical to achieve a positive mouthfeel and overall taste, masking off-notes for consumers.

IFF offers solutions like flavor tonalities, texturants, emulsifiers, modulation technologies and system blends to deliver higher fiber content and assist with taste and texture.

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Digestive Health

Consumers, especially those on AOMs, need a balance of probiotics and soluble fiber for ideal digestive health. Our solutions include HOWARU® premium probiotics and Litesse® soluble fiber, as well as IFF enzymes to reduce lactose content.

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Why Partner with IFF?

We’ll Help You Elevate Your Innovation Game

At IFF, we bring unmatched expertise and forward-thinking, weight-management solutions, especially for those on GLP-1s and other anti-obesity medications.

Backed by deep industry insights and cutting-edge IFF PRODUCT DESIGN™, we help our Food & Beverage customers stay ahead and stand apart.

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Our Latest Stories

Check out our latest stories on GLP-1 consumers and their specific challenges, needs and tastes.

Two women who are GLP-1 consumers with medically altered taste palates, sitting in a kitchen and laughing, while eating a meal

Rewired Taste Palates

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5 Truths You Should Know

Weight Management

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Ready to Get Started?

Partner with us to learn more about IFF’s weight-management solutions for better taste, texture, nutrition and hydration.

Once you submit the form, one of our experts will reach out and you’ll receive our Weight-Management Infographic, which features exclusive insights on GLP-1 consumers.