A Holistic Garment Care Approach
Discover the dynamics that play into why customers are keeping garments longer, the factors needed for effective cleaning and how that affects fabric care.
Letter From the Editor:
At Clean Insights, we’re monitoring the evolving landscape to help our growing audience of laundry leaders track the trends while we provide analysis critical to their growing business needs.
In this special digest, we’ve assembled a snapshot of the subjects you engaged with last year, including how we help our customers navigate the complex eco-certification terrain. Our unique perspectives are generated through strategic research initiatives — combining internal and external sources — conducted by our experts, so we can deliver actionable insights to drive your business forward.
As we launch into a new year, we are grateful that you’ve chosen us as your source to stay empowered and educated about the ongoing matters impacting the fabric care market. Stay in touch and let us know if you think there’s a topic worth exploring.
Best,
Tatiana Goncharova
Global Business Segment Leader at IFF
Our Growing Influence
Clean Insights continues serving as a destination point for fresh perspectives and expert analysis about trends and innovations driving our industry forward. That’s why our audience continues to expand in size and global reach. Our subscribers hail from 34 countries, highlighting the diverse nature and needs of the market. And we’ve seen growth in Clean Insights readership in EMEA and North America, with top audiences in the US, Brazil, and India.
The 2026 Forecast
New year, new solutions. Investments in new technologies, shifting market demands, cultural preferences. Take a look at some key trends shaping up in the laundry care sector.
